Thank you all for attending the 26th annual MSPA EA conference

May 27, 2025

Almost 200 delegates from 45 countries, coming from over 100 companies, gathered for 2,5 days at the 26th MSPA Europe/Africa conference in the Tallinn, Estonia on 20-22 May – again in 2025 the largest Mystery Shopping event worldwide! Read more

Smiling Report 2025 - PRESS RELEASE dd May 12th, 2025

May 12, 2025

Global research: Understanding the significance of positive interactions, the Smiling Report presents a comprehensive analysis of key metrics that contribute to successful customer interactions. Read more

THEN, NOW AND NEXT...

May 11, 2025

THEN, NOW AND NEXT...Welcome the 8th of a series of INTERVIEWS with key figures from our membership. Read more

THEN, NOW AND NEXT...

April 29, 2025

THEN, NOW AND NEXT...Welcome the 7th of a series of INTERVIEWS with key figures from our membership. Read more

MSPA Guide to Mystery Shopping

April 28, 2025

Welcome to our Guide aimed directly at all users of Mystery Shopping, and providers and their employees. Read more

THEN, NOW AND NEXT...

April 23, 2025

THEN, NOW AND NEXT...Welcome the 6th of a series of INTERVIEWS with key figures from our membership. Read more

Transforming Patient Experiences - How Mystery Shopping Unveils Hidden Opportunities in Private Clinics

April 04, 2025

Over the years, we have discovered that while clinical expertise is essential... Read more

THEN, NOW AND NEXT...

April 03, 2025

THEN, NOW AND NEXT...Welcome the 5th of a series of INTERVIEWS with key figures from our membership. Read more

THEN, NOW AND NEXT...

March 15, 2025

THEN, NOW AND NEXT...Welcome the 4th of a series of INTERVIEWS with key figures from our membership.  Read more

Why Mystery Shopping Scores Should NOT Be Tied to Employee Incentives

March 03, 2025

Mystery Shopping is a powerful tool designed to provide brands with an unbiased, ground-level view of the Customer’s Experience. Done right, it highlights strengths, pinpoints areas for improvement, and helps businesses refine their service strategies. However,.... Read more

• «
• 1
• 2
• 3
• 4
• 5
• ...
• 18
• »