THEN, NOW AND NEXT...

April 29, 2025

THEN, NOW AND NEXT...Welcome the 7th of a series of INTERVIEWS with key figures from our membership. Read more

MSPA Guide to Mystery Shopping

April 28, 2025

Welcome to our Guide aimed directly at all users of Mystery Shopping, and providers and their employees. Read more

THEN, NOW AND NEXT...

April 23, 2025

THEN, NOW AND NEXT...Welcome the 6th of a series of INTERVIEWS with key figures from our membership. Read more

Transforming Patient Experiences - How Mystery Shopping Unveils Hidden Opportunities in Private Clinics

April 04, 2025

Over the years, we have discovered that while clinical expertise is essential... Read more

THEN, NOW AND NEXT...

April 03, 2025

THEN, NOW AND NEXT...Welcome the 5th of a series of INTERVIEWS with key figures from our membership. Read more

THEN, NOW AND NEXT...

March 15, 2025

THEN, NOW AND NEXT...Welcome the 4th of a series of INTERVIEWS with key figures from our membership.  Read more

Why Mystery Shopping Scores Should NOT Be Tied to Employee Incentives

March 03, 2025

Mystery Shopping is a powerful tool designed to provide brands with an unbiased, ground-level view of the Customer’s Experience. Done right, it highlights strengths, pinpoints areas for improvement, and helps businesses refine their service strategies. However,.... Read more

Congratulations - Elite Member Status 2025

January 31, 2025

We are delighted to announce the success of the initiative in its 10th year, many members applied for Elite Member Status 2025. Read more

Why Customers Aren’t Speaking Up - and Why Online Reviews May Be Misleading

January 30, 2025

When we realized that none of our clients, coworkers, family, or friends were leaving reviews for restaurants, hotels, taxis, or clinics - despite having plenty to say in private - we knew we had to dig deeper. Read more

SMILING REPORT: submit your data 2024!

January 29, 2025

Smiling Report 2024 - Press Release and media ainformation will be published in the first week of April 2025!  Read more

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