How the MSPA helps guide & connect Mystery Shopping Companies

January 17, 2020

What do the 2020s have in store for us all? Mystery shopping remains a valuable tool, allowing for companies in any industry to evaluate their frontline performance, product saleability, and a whole host of other areas. Read more

The Smiling Report 2020

January 16, 2020

DEADLINE to summit January 31st 2020. MSPA Members we hope you are joining us this year too 😊 - We encourage all mystery shopping providers in all regions worldwide to submit their data for the Smiling Report 2020, which will include data for January-December 2019.  Read more

It’s Difficult to Run in Ski Boots…

January 09, 2020

Blog by Meta Arh, CEO at Temidia - It’s difficult to run in ski boots…or how different tools and approaches play a different role in getting to know your customers and enhancing their experience. Read more

BECOME ONE OF OUR ELITE!

January 07, 2020

We welcome all MSPA Europe/Africa members to apply for Elite Status 2020! Deadline to present your details is January 15th, 2020...Don't forget - at least 1 staff member needs to be registered  and pass the GDPR & Legislation course via the MSPA EA E-Learning programme! Member Discount EXTENDED and available until January 15th! Read more

Looking for the best Christmas Present for your employees? MSPA Online learning

December 17, 2019

We are delighted to present the launch of the MSPA E-Learning Area. The launch of the first LMS (learning Management System) courses - the module that we have all been waiting for…yes, it’s GDPR and Legislation.  Read more

Low unemployment? New opportunity for Mystery Shopping.

December 10, 2019

Blog by Václav Šojdel, Country Manager at Market Vision - Low level of unemployment prompts managers to expand their viewpoint on the role of Mystery Shopping in businesses.  Read more

Retail and the ‘Experience Economy’: are you ready for 2020?

November 06, 2019

Blog by Amy Morgans, Insight Manager at ReactCX - Retail and the ‘Experience Economy’: are you ready for 2020? Read more

CALL for Workshop SPEAKERS - 21st MSPA EU/Africa Conference - 19-21 May 2020

October 15, 2019

The conference team is happy to share that the 2020 Conference planning has reach cruise speed! Now it is YOUR turn to help! Read more

Message from the MSPA EA President - Stefaan Vandroogenbroeck

October 08, 2019

After a great summer I am pleased to say I have just returned from a productive first board meeting of my 2 year term as president. Read more

How retailers can satisfy their shoppers, and how mystery shopping can assist CX.

October 04, 2019

It is clear that retailers need new ways to build shopper satisfaction in-store, so the magic secret is, what keeps shoppers interested from the moment they walk through the door... Read more

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