MSPA was founded in 1998 by a group of mystery shopping business owners who recognized the positive influence a trade association could have on the industry. The Association started with about 70 member companies, and has since grown into a global organization with more than 450 member companies. MSPA Europe/Africa was created as a region in 2001 and currently has over 200 member companies.
Today, MSPA is an international association focused on supporting and influencing the entire customer experience through education, research, networking, and metrics.

  • MSPA includes regions in AmericasEurope/Africa and Asia/Pacific.
  • MSPA is a community of professionals focused on engaging the business community to become better educated on their customers’ experiences and ultimately working toward enhancing mystery shopping and the overall customer experience throughout the world.

For a more detailed history on MSPA, click here


COVID-19 Integrated Response: Achieve Safety

Mystery Shopping With Focus on Health & Safety