Is it all over for Mystery Shopping?

January 07, 2022

Valeriy Khrapov, Romir - The past few years have seen a rise in discourse on how Mystery Shopping, as a means of evaluating customer service,... Read more

NEW Smiling Report

December 14, 2021

We are pleased to announce that the Smiling Report is available in a refreshed and brand new, improved edition. Read more

WhatsApp: A secret weapon for market research

December 14, 2021

Everyone knows what WhatsApp is but using it for recruiting and training is difficult simply because it is designed to be used by one person only Read more

NEW - MSPA Guidelines on Mystery Shopping for all members and staff

December 09, 2021

We are pleased to confirm that our complete review of Guidelines for Mystery Shopping is complete and has our interpretation of best practice and legislation where it applies. Read more

How a major UK Shopping Centre increased sales by £3.2m

December 07, 2021

Sector/Location - One of the largest shopping centres in the UK, comprising over 100 retail and 45 F&B units.... Read more

CX Projects as a Basis for Mystery Shopping

October 21, 2021

Veronika Patakova, Market Vision - The pandemic has taught all of us (and is still teaching us) new lessons. Many different service providers have been globally experiencing rough times, especially those relying on F2F visits... Read more

MSPA Priorities and Board Teams – in action!

September 29, 2021

What do we do on the MSPA Board? Here is a behind the screens glimpse into the action; Read more

What did we experience from Covid 19

September 28, 2021

Reidar Skorpen, Seeyou - How can we benefit from the last 1,5 years and become a better partner for our clients and build our companies to be stronger? Read more

How we adapted to the pandemic

September 28, 2021

Ronelle van Rensburg, Helion Research - The world has been in turmoil for over 18 months. Uncertainty, fear, confusion, and chaos have forced all of us to reconsider the way we live, the way we play and certainly the way we work. Read more

Stay calm, support each other and move on

September 27, 2021

Kerli Soosaar, Co-Founder at Dive Group - We believe our most prominent strengths in these times have been calmness, openness, flexibility, support, fact reaction and the inner knowledge that it will all be fine in the long term.  Read more

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