NEWS

The value of Mystery Shopping in the Big Data era

The value of Mystery Shopping in the Big Data era

An opinion piece by Jill Spencer, Vice-President of MSPA Europe. As technology continues to develop at a rapid pace, an ever-growing number of customer feedback opportunities are within reach of the majority of businesses. In the age of Big Data, it’s become commonplace for businesses to glean real-time information about the experience of their customers electronically....                                                                                                                                             Read more
A new website, a new era for MSPA Europe

A new website, a new era for MSPA Europe

After shedding lots of blood, sweat and tears, we’re delighted to be able to present our new website to the world today.  It’s taken a lot of hard work, but we hope you’ll agree it’s been worth it! Read more
Give us a helping hand!

Give us a helping hand!

We want to make this new website as useful and informative as possible.  And to achieve that we need your help!  Read more
The book about Mystery Shopping
Advertisement
MSPA E-Learning for Shoppers & Employees!

Join the Learning Network of MSPA; invest in Yoursefl!

Advertisement
Ipsos

Global Mystery Shopping Specialists

Advertisement
MSPA Conference 20-22 May 2025

Register Today - Early Bird fees until March 25th!

Advertisement
NEW - Operational Excellence Workshop

Monday 19 May 2025, Tallinn - Join Us!

Advertisement