Why scores alone don’t tell the whole story...

June 30, 2016

How good is a customer experience rated 95%? I recently had the chance to travel once more to one of my favorites cities – Budapest. Read more

17th annual conference MSPA Europe - 24-26 May 2016

May 30, 2016

Again we beat the record in 2016, with over 240 delegates from 48 countries the MSPA Europe conference is the largest Mystery Shopping event worldwide! Read more

Hungary, Poland and Lithuania have the happiest employees!

May 19, 2016

Each of these countries have been frequent participants in MSPA Europe’s NHS survey since it began in 2014, and last quarter all three posted in excess of 1200 responses across all key industries measured. Read more

MSPA AP NETWORKING EVENT

May 10, 2016

MSPA AP NETWORKING event to GUANGZHOU, CHINA. Read more

Market Research Summit - 9 & 10 May 2016

April 09, 2016

Making research relevant to the modern world. The objective of the Summit is to promote open, collaborative and problem solving discussion between clients... Read more

MSPA in Africa…First event, first success !

April 04, 2016

On 2nd and 3rd March, Casablanca held the first MSPA event in Africa. And as one of the two MSPA african board members, I was... Read more

Employee Happiness correlates with NPS

March 21, 2016

Now we know! High scores in employee happiness correlates with a high score on the Net Promoter Score scale. Read more

The 1st MSPA Africa Event was a great success!

March 08, 2016

We are looking forward to the 2nd version next year! Over 30 people joined the Welcomes Dinner and 25 quests arrived on March 3rd to attend the event which was held at the Kenzi Tower Hotel in Casablanca Morocco.  Read more

MSPA Welcomes New Advisory Committee for 2016

March 07, 2016

Louisville, KY (February 12, 2016) – The MSPA (Mystery Shopping Providers Association), the trade association representing the industry on a global level by connecting all regions of the world, would like to announce its Global Advisory Committee for 2016. Read more

Mystery Shopping: Mind Games Part 1

February 10, 2016

Mystery shopping is unique. It’s the only technique in the CX toolbox that can objectively measure the end-to-end customer experience.  Read more

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