MSPA Priorities and Board Teams – in action!

April 05, 2022

What do we do on the MSPA Board? Here is a behind the screens glimpse into the action; Read more

MSPA EA - PODCAST

March 29, 2022

PODCAST #2 – Front-end Experience Measurement - Changing perspective, Mark Michelson Read more

BE A PLAYER - How to Survive and Thrive in a Business World full of Dramatic Change?

March 03, 2022

The simple and often used answer is “Don’t put all Your eggs in one basket!”. In the Mystery Shopping business... Read more

MSPA EA - PODCAST

March 02, 2022

PODCAST #1 – The Beginning and for The Future  - A Discussion with our founder, Veronica Boxberg Karlsson Read more

New Year News from the MSPA EA

January 12, 2022

TIME to turn the page to 2022! New Year Message from Luis Duarte, President MSPA EA Read more

Is it all over for Mystery Shopping?

January 07, 2022

Valeriy Khrapov, Romir - The past few years have seen a rise in discourse on how Mystery Shopping, as a means of evaluating customer service,... Read more

NEW Smiling Report

December 14, 2021

We are pleased to announce that the Smiling Report is available in a refreshed and brand new, improved edition. Read more

WhatsApp: A secret weapon for market research

December 14, 2021

Everyone knows what WhatsApp is but using it for recruiting and training is difficult simply because it is designed to be used by one person only Read more

NEW - MSPA Guidelines on Mystery Shopping for all members and staff

December 09, 2021

We are pleased to confirm that our complete review of Guidelines for Mystery Shopping is complete and has our interpretation of best practice and legislation where it applies. Read more

How a major UK Shopping Centre increased sales by £3.2m

December 07, 2021

Sector/Location - One of the largest shopping centres in the UK, comprising over 100 retail and 45 F&B units.... Read more

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