Thank you all for attending the 23rd annual MSPA EA conference

June 28, 2022

Over 175 delegates from 40 countries gathered for 2,5 days at the 23rd MSPA Europe/Africa conference in Split, Croatia on 21-23 May – again in 2022 the largest Mystery Shopping event worldwide! Read more

In an age of readily available customer data, why use Mystery Shopping?

June 23, 2022

There is a world of customer data readily available - data that provides invaluable insight into consumer wants and needs, our shopping behaviours, and... Read more

MSPA EA - PODCAST

May 21, 2022

PODCAST #4 – Creating a Country-Wide CX Culture - Mazen Sakran Read more

How the SSQ Awards helped promote the benefits of Mystery Shopping in Sweden

May 16, 2022

Sector/Location - The hospitality sector in Sweden... Read more

3 Ways Analyze the Customer Experience

April 27, 2022

It’s official, the customer experience is now more important to brands than mobile marketing, according to an Econsultancy report. Read more

MSPA EA - PODCAST

April 19, 2022

PODCAST #3 – The Automotive Industry; Changing Landscape, how it effects Mystery Shopping and what are the Future Trends, Ricardo Oliveira Read more

How a Prime Restaurant managed to increase turnover by 300% in a month

April 07, 2022

Sector/Location - One of the leading restaurants at a major airport... Read more

A free, powerful tool for interviews and Exit polls

April 06, 2022

How often do our customers ask us to conduct interviews outside the normal points of sale or other measurements such as NPS or various satisfactions. Read more

MSPA Priorities and Board Teams – in action!

April 05, 2022

What do we do on the MSPA Board? Here is a behind the screens glimpse into the action; Read more

MSPA EA - PODCAST

March 29, 2022

PODCAST #2 – Front-end Experience Measurement - Changing perspective, Mark Michelson Read more

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