MSPA Education Week 2015

January 19, 2016

We held our first MSPA members ‘Education Week’ in Amsterdam last month, and we are delighted to report that this 3-day event was a great success. Read more

Social Media and Mystery Shopping

January 12, 2016

If you still think that social media is a fad and you don’t get it, well I think it’s time for you to put your skates on and start getting it. Read more

Safe Harbour Agreement Ruled Invalid

November 19, 2015

You may be aware that in recent years, the EU has been trying to limit the US government’s access to EU citizens’ data stored in the US, and to allow EU citizens to sue US companies     Read more

Store Support reveals first "Net Happiness Score" (NHS) results as well as NPS - Q3 2015

November 11, 2015

NHS as an addition to NPS Branche Monitor Each quarter, Store Support gives an update of the NPS Branche Monitor, in which the different sectors are compared. As an addition to this, Read more

MSPA Europe Education week 2015

September 04, 2015

The MSPA Education week 2015 - 7, 8 and 9th December - Amsterdam/Schiphol, The Netherlands. MSPA members and their employees have the opportunity to benefit from a totally new event. Read more

Crossing the Bridge to the Client Side

July 09, 2015

A 'Best Practice' session was delivered by the EU Education Team at the MSPA Conference in Riga, May 2015.  These were the key messages... Read more

16th annual conference MSPA Europe - May 2015

June 01, 2015

Again we beat the record in 2015, with over 230 delegates from 47 countries the MSPA Europe conference is the largest Mystery Shopping event worldwide! Read more

Why strong customer relationships trump powerful brands

May 29, 2015

Harvard Business Review May 2015 Since the birth of e-commerce, marketing experts have disagreed about the future role of brands. This is an interesting research-based article published recently in the Harvard Business Review... Read more

The value of Mystery Shopping in the Big Data era

May 28, 2015

An opinion piece by Jill Spencer, Vice-President of MSPA Europe. As technology continues to develop at a rapid pace, an ever-growing number of customer feedback opportunities are within reach of the majority of businesses. In the age of Big Data, it’s become commonplace for businesses to glean real-time information about the experience of their customers electronically....                                                                                                                                             Read more

A new website, a new era for MSPA Europe

May 13, 2015

After shedding lots of blood, sweat and tears, we’re delighted to be able to present our new website to the world today.  It’s taken a lot of hard work, but we hope you’ll agree it’s been worth it! Read more

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