MSPA EA - PODCAST

April 18, 2024

PODCAST – MSPA EA Membership Benefits & the Mystery Shopping Landscape with Andy Firth Read more

A focused approach towards increasing sales and footfall using Mystery shopping

February 27, 2024

FUEL RETAIL SECTOR,  AFRICA - The client, a global player in the petroleum industry, has been running an ongoing CX Measurement programme (Mystery shopping & Audits) for several years Read more

Hospitableness - How to Keep Your Customers Coming Back!

February 13, 2024

After a recent restaurant experience that left me wanting, I got thinking about the difference between ‘customer service’ and... Read more

How to increase employee satisfaction and reduce fluctuation

February 01, 2024

One word that we as managers are going to come across sooner or later, no matter what job we have, what company we work for and what responsibility we have, is fluctuation. Read more

This one tool will expose bad mystery shopping companies

January 22, 2024

Mystery Shopping is a service that is hard to understand. On the surface, it seems simple... Read more

MSPA Membership - CONNECT and STAY CONNECTED

October 12, 2023

There are a whole host of membership benefits which give you competitive advantage in our industry.  And we’re evolving constantly to ensure that we’re adding value. Read more

Advertisement Possibilities - MSPA EA website

October 11, 2023

MSPA EA offers your MSPA member company exposure to targeted market segments. Just one piece of business can cover your advertising costs. The structure of the site is such that targeting your specific markets is a straightforward process... Read more

How a 20% increase in spend in fashion retail can be achieved by creating the right customer experience

October 09, 2023

Sector/Location - 2.325 mystery shopping visits were conducted at fashion retail stores in the BeNeLux in 2022. Read more

Why do you need Mystery Shopping? Health check your service…

August 29, 2023

In this article Eero explores the question on many people lips; why do you need Mystery Shopping? Of course we all have our own answer to this question and we welcome a variety of views. He uses a health analogy, what would yours be? Read more

A Big Welcome from our New President

July 10, 2023

I hope this message finds you well! My first task as your new President is... Read more

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