Collaboration between MSPA partners

February 06, 2026

How MSPA members collaborated together for the Automotive CX Awards 2025! From golden rules… to golden results! Because behind every customer smile lies a team that makes the difference!   Read more

Congratulations - Elite Member Status 2026

January 30, 2026

We are delighted to announce the success of the initiative in its 11th year, many members applied for Elite Member Status 2026. Read more

How a Retail Company Strengthened Its Position in a Fast-Growing Convenience Food Category

January 28, 2026

Markets are changing faster than ever—once marginal categories are becoming key drivers of growth. In one of our projects, we partnered with a retail company that identified a strong opportunity... Read more

Compliance Gaps Cost More Than You Think: How Mystery Shopping Reveals Hidden Risks

January 09, 2026

Compliance isn't just about ticking boxes - it's about protecting your business from the hidden risks that regulators, competitors, and customers are watching for. As we move into 2026,... Read more

SMILING REPORT: submit your data 2025 NOW!

January 05, 2026

Deadline to submit your data is extended = DEADLINE 13th February 2026! Read more

Merry Christmas and Happy New Year!

December 22, 2025

The legendary 2025 MSPA Europe/Africa Christmas video: Merry Christmas and Happy New Year! Read more

If It’s Not on the Shelf, We Don’t Have It!

December 18, 2025

Observed Cases of Unnecessary ‘No’ During the Busiest Shopping Season. This year, I set myself a target: complete all holiday shopping by the end of November... Read more

MSPA EA - SPECIAL OFFER ON ALL ON-LINE LEARNING

December 17, 2025

Our WINTER PROMOTION returns - until 1 March, 2026 we are offering a 40% discount off of any courses booked...join the MSPA e-learning! Read more

Where Mystery Shopping fits in today’s CX metrics universe

December 05, 2025

This article brings up many emotions for me. Twenty five years ago we became the first company to introduce mystery shopping at scale in Eastern Europe,... Read more

Call FOR CONFERENCE SPEAKERS 2026

November 30, 2025

STEP UP AND LEAD THE WAY! Apply to be a speaker and share your experiences!.....19-21 May, 2025 - Alicante, Spain - MSPA EA Conference Read more

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