SUBMIT your data for the Smiling Report 2020, by January 31st, 2021

SUBMIT your data for the Smiling Report 2020, by January 31st, 2021

Dear MSPA-member, we hope you are joining us this year too😊!

We encourage all mystery shopping providers in all regions worldwide to submit their data for the Smiling Report 2021by FEBRUARY 8th 2021 - which will include data for January-December 2020. 


A large benefit for all participants is that you get BENCHMARKING data per industry and country, which will be interesting for your clients. Another benefit is that you can achieve a lot of MEDIA ATTENTION if you are creative in how you present the results. The best MS Provider so far was covered in 130+ media articles, radio, TV etc. this year.

  • You just need to tag all questions you have during 2020 that are about Smiling, Greeting, and Add-on Sales. And in January, pull the number of questions and the number of YES responses, per industry and per country. It is very easy to tag questions and if you need support, please talk to your software provider already now so you are prepared for January. 
  • You don’t need to do any additional surveys to participate, and you will not disclose any client names, nor any other personal data.

See more info at the MSPA E/A website

We will not in any way publish which data comes from which mystery shopping provider. 
Your company name (if you consent) will be in a list of participating companies, with contact details so that media and potential clients can contact you. Only providers that participate, will receive the report before it is published.

Please don’t hesitate to contact us if you have any questions. You are welcome to use the attached brochure with short info, perfect to for information to your employees Smiling_brochure2020.jpg 
If you have any questions about the Smiling Report, don’t hesitate to contact Veronica Karlsson ( Founder MSPA EA and Better Business World Wide or Bernarda Blazek ( ), MSPA Board Director with focus on Marketing & Smiling and CEO at Newton Research Europe. 😊