Where Mystery Shopping fits in today’s CX metrics universe

December 05, 2025

This article brings up many emotions for me. Twenty five years ago we became the first company to introduce mystery shopping at scale in Eastern Europe,... Read more

Call FOR CONFERENCE SPEAKERS 2026

November 30, 2025

STEP UP AND LEAD THE WAY! Apply to be a speaker and share your experiences!.....19-21 May, 2025 - Alicante, Spain - MSPA EA Conference Read more

THEN, NOW AND NEXT...

November 17, 2025

THEN, NOW AND NEXT...Welcome the 14th of a series of INTERVIEWS with key figures from our membership. Read more

A Message From Our New President - Andy Firth - MSPA Europe Africa

November 04, 2025

I am extremely proud and grateful to become your MSPA Europe/Africa President, announced at our conference in May. Following in the footsteps of Vaclav and other legends of our profession who have helped shape our Association into what it is today,... Read more

MSPA EA Members - Maximize Your MSPA EA Membership

November 03, 2025

It's time to shine a spotlight on your expertise and experiences;... Read more

Kindness and the Power of Invisible Gestures

October 28, 2025

Every year on November 13, the world celebrates World Kindness Day — a date that might seem symbolic, but in truth, it’s a quiet revolution. Read more

THEN, NOW AND NEXT...

October 23, 2025

THEN, NOW AND NEXT...Welcome the 13th of a series of INTERVIEWS with key figures from our membership. Read more

Ethos, Pathos, Logos – and the Heart of Customer Experience

October 14, 2025

Aristotle’s framework of ethos, pathos, and logos has shaped the art of persuasion for over two millennia. While originally applied to rhetoric and debate, these three principles... Read more

Is Mystery Shopping Still Relevant in a Digital-First World?

October 09, 2025

The shift toward digital-first experiences is undeniable. Consumers increasingly interact with businesses through websites, mobile apps, social media, and... Read more

How to Build a lovebrand through Mystery Shopping?

August 27, 2025

The concept of building a lovebrand has been widely explored across marketing, PR, and product development. Yet, how can Mystery Shopping add another essential piece to the lovebrand puzzle? Read more

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