How a 20% increase in spend in fashion retail can be achieved by creating the right customer experience

October 09, 2023

Sector/Location - 2.325 mystery shopping visits were conducted at fashion retail stores in the BeNeLux in 2022. Read more

Why do you need Mystery Shopping? Health check your service…

August 29, 2023

In this article Eero explores the question on many people lips; why do you need Mystery Shopping? Of course we all have our own answer to this question and we welcome a variety of views. He uses a health analogy, what would yours be? Read more

A Big Welcome from our New President

July 10, 2023

I hope this message finds you well! My first task as your new President is... Read more

Smiling Report 2023 - Press Release

June 14, 2023

Global research: Despite a slight decline in scores, the Smiling Report 2023 demonstrates that businesses continue to prioritise positive customer interactions. Read more

Thank you all for attending the 24th annual MSPA EA conference

June 02, 2023

Over 190 delegates from 45 countries gathered for 2,5 days at the 24th MSPA Europe/Africa conference in the Algarve, Portugal on 23-25 May – again in 2023 the largest Mystery Shopping event worldwide! Read more

MSPA EA - PODCAST

May 08, 2023

PODCAST #10 – The Human Asset with Jocelyn Rebbens Read more

MSPA EA - PODCAST

March 08, 2023

PODCAST #9 – Women's Day Special with Julia, Kerli and Livia Read more

MSPA EA Podcast

March 01, 2023

PODCAST #8 – MSPA Matters and much more... – Luis Duarte Read more

Congratulations - Elite Member Status 2023

February 03, 2023

We are delighted to announce the success of the initiative in its 8th year, as many members applied for Elite Member Status 2023. Read more

How a 5 Star Resort Hotel in Europe increased sales by 1.9 million Euros with the support of Mystery Shopping

January 27, 2023

Sector/Location - Hospitality (Hotels) Read more

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