THEN, NOW AND NEXT...

October 31, 2024

THEN, NOW AND NEXT…. Welcome the 2nd of a new series of INTERVIEWS with key figures from our membership. Read more

Mystery Shopping Q&A with our MD

October 22, 2024

As MD and Company Owner of ABa Quality Monitoring, Kate Jacobson has over 30 years’ experience within the Mystery Shopping Industry. It was great to have the opportunity to catch up and get her perspective on all things Mystery Shopping. Read more

THEN, NOW AND NEXT...

September 23, 2024

THEN, NOW AND NEXT…. Welcome the first of a new series of INTERVIEWS with key figures from our membership. Read more

BLOG - Les Tartes de Françoise: masters in sharing happiness for 30 years!

July 12, 2024

Olivier De Bolle is clearly passionate, in his office at home, when we ask him to tell us something about his work and experiences working at Tartes de Françoise.  Read more

Smiling Report 2024 - Press Release

June 03, 2024

Global research: Understanding the significance of positive interactions, the Smiling Report presents a comprehensive analysis of key metrics that contribute to successful customer interactions. Read more

Thank you all for attending the 25th annual MSPA EA conference

June 02, 2024

Over 175 delegates from 45 countries gathered for 2,5 days at the 25th MSPA Europe/Africa conference in the Limassol, Cyprus on 21-23 May – again in 2024 the largest Mystery Shopping event worldwide! Read more

How we used Text Analytics and Mystery Shopping to craft 5-star Google Reviews

May 04, 2024

Sector/Location - The client, a prominent Greek supermarket chain, operates nationwide, catering to a diverse customer base, including both locals and tourists. Read more

How a UK Pub Chain improved their guest experience and grew sales using Mystery Shopping

April 24, 2024

Large Pub Chain, with 1000+ locations nationwide across UK Read more

MSPA EA - PODCAST

April 18, 2024

PODCAST – MSPA EA Membership Benefits & the Mystery Shopping Landscape with Andy Firth Read more

A focused approach towards increasing sales and footfall using Mystery shopping

February 27, 2024

FUEL RETAIL SECTOR,  AFRICA - The client, a global player in the petroleum industry, has been running an ongoing CX Measurement programme (Mystery shopping & Audits) for several years Read more

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