“So, I hear mystery shopping is an outdated modality?”

September 12, 2016

At the MSPA-EU conference in Malta in May this year, Herve Fauve (Head: Total Top Service, Total) and I presented a topic that went along the lines of: ‘It’s not about choosing between .... Read more

Governance and Dispute Resolution

August 25, 2016

Disputes between members are fortunately rare, but they do exist. Monthly blog by Alain Dubreuil, MSPA Europe Governor Read more

Net Happiness Score - Successful Media Coverage in Hungary!

July 15, 2016

Hungary have the happiest employees in Europe on the basis of the MSPA NHS survey last quarter.  The country leads the way with a score of 60. Read more

Why scores alone don’t tell the whole story...

June 30, 2016

How good is a customer experience rated 95%? I recently had the chance to travel once more to one of my favorites cities – Budapest. Read more

17th annual conference MSPA Europe - 24-26 May 2016

May 30, 2016

Again we beat the record in 2016, with over 240 delegates from 48 countries the MSPA Europe conference is the largest Mystery Shopping event worldwide! Read more

Hungary, Poland and Lithuania have the happiest employees!

May 19, 2016

Each of these countries have been frequent participants in MSPA Europe’s NHS survey since it began in 2014, and last quarter all three posted in excess of 1200 responses across all key industries measured. Read more

MSPA AP NETWORKING EVENT

May 10, 2016

MSPA AP NETWORKING event to GUANGZHOU, CHINA. Read more

Market Research Summit - 9 & 10 May 2016

April 09, 2016

Making research relevant to the modern world. The objective of the Summit is to promote open, collaborative and problem solving discussion between clients... Read more

MSPA in Africa…First event, first success !

April 04, 2016

On 2nd and 3rd March, Casablanca held the first MSPA event in Africa. And as one of the two MSPA african board members, I was... Read more

Employee Happiness correlates with NPS

March 21, 2016

Now we know! High scores in employee happiness correlates with a high score on the Net Promoter Score scale. Read more

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