Why Mystery Shopping Scores Should NOT Be Tied to Employee Incentives

March 03, 2025

Mystery Shopping is a powerful tool designed to provide brands with an unbiased, ground-level view of the Customer’s Experience. Done right, it highlights strengths, pinpoints areas for improvement, and helps businesses refine their service strategies. However,.... Read more

Congratulations - Elite Member Status 2025

January 31, 2025

We are delighted to announce the success of the initiative in its 10th year, many members applied for Elite Member Status 2025. Read more

Why Customers Aren’t Speaking Up - and Why Online Reviews May Be Misleading

January 30, 2025

When we realized that none of our clients, coworkers, family, or friends were leaving reviews for restaurants, hotels, taxis, or clinics - despite having plenty to say in private - we knew we had to dig deeper. Read more

SMILING REPORT: submit your data 2024!

January 29, 2025

Don't wait, join and submit your Smiling Report Survey data 2024 now - EXTENDED deadline 17th February, 2025! Read more

THEN, NOW AND NEXT...

January 24, 2025

THEN, NOW AND NEXT…. Welcome the 3rd of a new series of INTERVIEWS with key figures from our membership. Read more

MSPA EA - SPECIAL OFFER ON ALL ON-LINE LEARNING

January 13, 2025

Our WINTER PROMOTION returns - untill 1 March, 2025 we are offering a 40% discount off of any courses booked...join the MSPA e-learning! Read more

Call FOR CONFERENCE SPEAKERS 2025

December 14, 2024

STEP UP NOW! Apply to be a speaker and share your experiences!.....20-22 May, 2025 - Tallinn, Estonia - MSPA EA Conference Read more

MSPA Hub Event - 13 December 2024 - RECORDING

December 13, 2024

Watch and listen to the recording of the final Hub Event of 2023! Read more

Customer Experience 2025:

December 04, 2024

How to Increase Sales and Grow Market Share! Read more

MSPA EA Members - Maximize Your MSPA EA Membership

November 19, 2024

It's time to shine a spotlight on your expertise and experiences;... Read more

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