
MSPA EA Conference (AGM) | 19-21 May 2026 | Alicante, Spain
ELEVATE YOUR BUSINESS - Step Up and Lead the Way
The MSPA EA conference team are happy to share that the 2026 conference planning is well underway!
Our conference in Tallinn for 2025 was a resounding success and the programme was again highly rated, so a hard act to follow so our plan is to prepare the best ever event we can; ensuring inspirational, relevant and authentic content, great networking and above all a focus on our theme for 2026.
Our MSPA focus and theme for 2026 - ELEVATE YOUR BUSINESS - Step Up and Lead the Way - recognises the three main opportunities and challenges for us all:
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Help us extend the conversation beyond CX to recognise product, placement, promotion, price, premises, people, prevention…
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…and take the lead with our services supporting Operational Excellence in all its forms for our clients…
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…and finally demonstrate pride in the best examples of our work.on investment
These opportunities demonstrate an ever increasing and divergent use of Professional Mystery Shopping and Auditing – with more and more focus on speed, connectivity, accuracy, cost efficiency and the measurement and motivation of the issues that matter most to our clients, as they strive for Operational Excellence and Commercial Impact.
The list of issues gets ever longer, we help identify and improve everything from a great customer experience to the price and availability of products, the compliance with legislation to the promotion of brand in a competitive marketplace.
We know all of our delegates will have a tale to tell, to connect, learn and share from our collective experiences – Step up and Lead the Way!
Join us 19-21 May in Alicante, Spain!
MSPA EA Board of Directors.
Why attend the MSPA Conference (AGM)
The MSPA is at the centre of the Mystery Shopping & Customer Experience industry. With over 475 member companies worldwide we measure the quality of customer service given by more than 100.000 companies around the globe. The MSPA is the association of professional companies whose goal is to improve and stimulate the acceptance, performance, reputation and use of mystery shopping and associated services. Our Europe/Africa conference is "The Event" for all our MSPA professionals in the industry to attend each year!
- Welcoming +175 delegates from Europe, Africa and the rest of the World.
- Key-note speakers, case studies, dynamic sessions & discussions.
- All in connection to the Annual General Meeting sessions and topics.
- Social activities on Wednesday afternoon again included in the conference programme!
- Associate members providing you with interesting insight into the latest industry technologies and services.
- Plenty of time for networking and socialising is built into the conference programme.
- 2 Dinners, 2 lunches, refreshments during the main conference days, access to the mobile event app and digital copies of the presentations aftwards are included in the 2-days attendance fees.
YOUR ACTIONS
- REGISTER today, it only takes 3 minutes! (available soon!!)
- Arrange your HOTEL RESERVATION; room availability is limited, we strongly recommend you to make your hotel reservations as soon as possible. Please click the tab HOTEL how to reserve your hotel room at the Hotel Alicante Golf.
- and finally...FOLLOW US on LinkedIn, FB and Instagram to stay up to date!

Time Table
Monday May 18th
09:00 - 16:30 hrs - Masterclass - Attract, Retain and Grow
Tuesday May 19th
10:00 - 16:00 hrs - Shopmetrics Client member Meeting (by invitation only)
13:00 - 16:00 hrs - LiveShopper Client member Meeting (by invitation only)
17:15 - 18:45 hrs - New to MSPA Meeting at the venue (by invitation only)
19:00 - 21:30 hrs - Welcome Reception/Dinner at the conference venue
Wednesday May 20th
09:00 - 16:00 hrs - 1st Conference Day (AGM)
16:00 - 19:00 hrs - Social activities / Free time
19:30 - 21:30 hrs - Informal Dinner at the conference hotel
Thursday May 21st
09:00 - 16:30 hrs - 2nd Conference Day (AGM)
19:15 - 23:00 hrs - Formal Closing Dinner

Online Registration is available!
EARLY BIRD HOTEL RATES until MARCH 19th, 2026...
📩 Start Your Registration
Just click here or the above orange button to register, altenatively scan the QR code!
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CONTRIBUTION FEE & DETAILS
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BEFORE EARLY BIRD |
AFTER
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| FULL TWO-day Attendance AGM - 2 lunches & 2 dinners |
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| MSPA member - 1st person from your company | € 595,- | € 720,- |
| MSPA member - 2nd person from your company | € 550,- | € 685,- |
| MSPA member - 3 and more persons | € 525,- | € 650,- |
| NON-MSPA member - participant | € 795,- | € 920,- |
| CLIENT - participant | € 595,- | € 720,- |
| ONE-day Attendance AGM (Wednesday or Thursday) - 1 lunch & Wednesday Dinner |
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| MSPA Members & Clients | € 450,- | € 575,- |
| Optional Networking Events (limited places available) | ||
| Masterclass - Monday May 18th | € 375,- | € 425,- |
| Social Activity – Wednesday May 20th | € 65,- | € 65,- |
| Closing Dinner EVENT – Thursday May 21st | € 165,- | € 165,- |
Booking Terms and Conditions |
Do you like to attend the MSPA EA conference and your company is not a member yet? Apply here for MSPA EA membership and reach out to Nikky Alkemade, Executive Director MSPA EA, to discuss your options and start your application procedure!

Hotel Alicante Golf ***** Alicante, Spain
EARLY BIRD HOTEL RATES until MARCH 19th, 2026...
The Hotel Alicante Golf in Alicante, Spain is our venue for the MSPA Europe/Africa conference 2026.
The hotel has a perfect location, looking overe a beautiful golf course, only 800 meters far from the San Juan beach, perfect connections with the city center and Alicante Airport is about 20 minutes away.
The Hotel Alicante Golf manages all hotel reservations directly, please contact the hotel in case you have any questions; reservations department; reservas@hotelalicantegolf.com | +34 687 09 18 54.
Hotel Reservations
A limited number of rooms have already been blocked at the Hotel Alicante Golf for MSPA members at a special rate which is available until March 19th, 2026!
- Single room rate - Euro 135
- Double/Twin room rate - Euro 151
Room rates are per night, including breakfast, vat and excluding city tax. Rates will only be available to MSPA member delegates.
Important BOOK NOW - It is high season in Alicante in May and as we trust to see all of you again inAlicante, MSPA will need the entire hotel capacity, Therefore - don't wait and confirm your hotel reservation as soon as possible as the conference hotel will be fully booked during the MSPA EA event for sure!
Follow the below instructions to secure your hotel room:
Old fashion way to make your hotel reservations this year – by simply sending an email!
- Send an email to the reservations department of Hotel Alicante Golf at reservas@hotelalicantegolf.com.
- Feel free to copy nikky@mspa-ea.org in if you like MSPA to keep an eye on your reservation.
- Subject - Include MSPA EA 2026 as subject and your name.
- Example subject : MSPA EA hotel reservation 2026 – Nikky Alkemade.
- Details - Copy the below table to your email or email the details in a message, include your reservation details and send your email to reservas@hotelalicantegolf.com.
- In the event you like to reserve multiple rooms, please copy the table again and include the details for the 2nd room, 3rd room and further to your email – in case you do not know the guest names yet include separately the number of rooms you like to reserve.
| MSPA Conference 2026 | Room Request |
| Guest name | |
| Address Details | |
| Email address (for confirmation and secure payment link) | |
| Telephone nr. | |
| Number of persons in this room | |
| Single/Double/Twin | |
| Arrival Date | |
| Departure Date | |
| Special wishes or requirements |
General Information
- After your email is received the hotel will send you a confirmation email of your reservation, including your details and rates.
- Generally, within 48 hours however during the weekend it can take slightly longer.
- In case there is no availability the hotel will inform you as well and try to assist you to a nearby hotel.
- Rooms are appointed as “run of the house” which means that the hotel appoints the room category and will appoint them on arrival time of your reservation.
- After the Early Bird deadline rooms are only available on request and the special MSPA rate is not guaranteed!
- Payment & final confirmation:
- No credit card details are asked or needed when you make your reservation.
- Important - 7 to 14 days before your arrival at the Hotel Alicante Golf, the MSPA Congress attendees will receive a secure payment link to arrange payment by credit card (the hotel does not store or maintain any information about guests' personal card details).
- Once your payment has been made correctly, your reservation is firm, and you as guest will receive a final confirmation including your reservation number.
- Cancellation conditions:
- Cancellation until 14 days prior to arrival date is without charge;
- if cancelled between 14 and 7 days prior to arrival, 1 night will be charged as cancellation fees;
- from 6 days to arrival/or no show: cancellation fee is 100% of the entire stay
- Alicante Golf Hotel - Hotel booking and cancellation conditions.

Alicante, Spain
Discover the vibrant city of Alicante, a Mediterranean gem on Spain’s sunny Costa Blanca. Stroll through its charming old town and explore highlights such as the impressive Santa Bárbara Castle, the colorful Explanada de España, and the bustling Mercado Central.
Alicante’s rich culture comes alive in its festivals, historic architecture, and warm, welcoming atmosphere. Enjoy the city’s beautiful golden beaches, perfect for sunbathing, swimming, and relaxing by crystal-clear waters.
And of course—taste the best of the region with delicious Mediterranean cuisine, from fresh seafood to traditional paella and tapas.
Alicante is the perfect blend of culture, relaxation, and unforgettable flavors. Come and experience it for yourself! To find out more about Tallinn check out the city’s official tourism portal, https://alicanteturismo.com/en/alicante/.
Alicante Airport
Alicante Airport is approximately a 15/20 minutes taxidrive from the MSPA venue the Alicante Golf Hotel. Direct flights available from Rome, Milan, Nice, Amsterdam, Paris, Brussels, Prague, London, Munich, Frankfurt, Barcelona, Madrid, Malaga, Vienna, Warsaw, Dubrovnik and many more cities.
Flight Connections is an easy tool to check out flights and airline companies. Stay flexible and arrange your travel to Alicante with a flexible ticket for your travel!
Transfer from and to the Airport
By Taxi - taxi stand is available right in front of the airport; easy and enough taxis available; it is only as 15/20 drive and will cost around Euro 25.
By Bus - from the airport take Bus Line C6 to Plaza de Luceros, then Tram Line 3 to the Golf Stop.


Support Your Association and become a SPONSOR
Download all details of the sponsor packages 2026 and an order form here!
The MSPA is at the centre of the Mystery Shopping & Customer Experience industry. With over 475 member companies worldwide we measure the quality of customer service given by more than 100.000 companies around the globe.
As a sponsor of the MSPA Europe/Africa conference in Alicante, Spain you would receive a unique opportunity to demonstrate your dedication to improving customer service levels and to show your support and engagement in the mystery shopping industry. We expect around 200 mystery shopping & customer experience providers presidents, CEOs and executives from multi-national companies to be present.
The opportunity that we offer is for you to raise your corporate profile as an MSPA conference sponsor. Apart from a wide variety of valuable benefits including recognition and participation at the MSPA conference and events, you will have a chance to network directly with the leading names in the mystery shopping industry. You may select from different levels of sponsorship participation, all providing enhanced exposure of your products and services, and choose the one that's right for you.
Why not gain the most exposure for your marketing by completing the corporate sponsorship form and sending it to us? You will not regret it!
If you need any additional information regarding sponsorship, please contact Nikky Alkemade, Executive Director MSPA, at nikky@mspa-ea.org.










