EXECUTIVE Forum VII | 25 & 26 November 2026 | Amsterdam,
Dont wait to register for our NEXT Executive Forum meeting - CLICK HERE!
Our journey continues...
We can confirm the NEW dates of the NEXT (7th) Executive Forum for Business Leaders in the Mystery Shopping Industry in Europe and Africa.
Space is limited and we already have expressions of interest from many people so we invite you to apply by clicking here or the button above.
As ever, the event is open to anyone in a leadership role who wishes to network and share. Our last Forum was a great success with positive contributions from all, connecting, sharing and learning together to address the opportunities and issues we all face in the Mystery Shopping market.
Our agenda continues to evolve...
The agenda is yours of course but from our conversations three clear themes for discussion evolved, together with potential discussion points – so join the dialogue and play a part in our connected future.
- Market and Proposition; Market direction influenced by proposition, sector and geography. What is new, emerging and established in our broader market. How do we extend awareness?
- Technology; Continuing review of use cases in the MS process, AI Legislation and ethical implications, Software Options
- People Engagement; Shopper Motivation, Employee Engagement, Training and Education, Communication channels
The programme is simple; interactive, and informal, starting with a little pre-work, then a day and a half of interactive discussions. We will focus on the above key Subjects, discussing solutions, concrete sharing with and learning from each other.
We aim to make the conversations as free-flowing as possible and invite contributions from the floor on any subject from anyone, so please add to the list where you feel you have an interest or want to make a specific contribution. We will also take the time to update on the initiatives already started and get views on focus, priority and viability of each.
We invite the first 15 leaders to apply to join us and Connect, Learn and Share in November!
Who can attend...
Who can attend the Forum: CEO's, MD's or owners of a MSPA member company striving to continue to deliver excellence in every quarter you will be familiar with the challenges and opportunities we now face.
Nigel Cover, (MSPA EA Governor and Consultant) and Nikky Alkemade (MSPA Executive Director) will facilitate the event.
Destination & Venue...
Amsterdam, The Netherlands - venue to be advised.
Confirm your place and apply!
To join the programme, we ask a fee of 975 Euros, reduced to 875 Euros for all those that confirm by 1 September 2026. This will include a day and a half of interaction, pre-evaluation and follow-up. Refreshments, lunches on both days and dinner on Wednesday evening are included within the fee.
To plan the event effectively we need early commitment so please register your interest directly with us as soon as possible.
Best wishes and see you in Amsterdam,
Nigel and Nikky
MSPA Europe/Africa
FORUM AGENDA
PRE EVENT INPUT | WHERE ARE YOU NOW | WHAT ARE YOUR QUESTIONS?
DAY ONE - 25th November 2026
09:30 - Welcome coffee
10:00 - Welcome & Introductions
10:30 - Session One - Market and Proposition.
- Market direction influenced by proposition, sector and geography.
- What is new, emerging and established in our broader market.
- How do we extend awareness?
13:00 - Lunch
14:15 - Session Two - Technology
- Continuing review of use cases in the MS process, AI Legislation and ethical implications, Software Options
17:00 - End Day One
19:00 - Informal networking Dinner
DAY TWO - 26th November 2026
09:30 - Session Three - People Engagement
- Shopper Motivation
- Employee Engagement
- Training and Education
- Communication channels
12:00 - Wrap Up – Creating Conclusions
13:00 - Closing Lunch
FOLLOW UP | HOW THINGS PROGRESS | STAY CONNECTED
APPLICATION INFORMATION
Space is limited and we already have expressions of interest from many people so we invite you to apply by clicking here or use the button above.
Registration fee 975 Euros, per person
Confirm your attendance by September 1st and receive a Euro 100 discount!
This will include a day and a half of interaction, pre-evaluation and follow-up. Refreshments, lunches on both days and dinner on Wednesday evening are included within the fee.
Space is limited and we already have expressions of interest from many people so we invite the first 15 leaders to apply to join us and Connect, Learn and Share .
Booking and cancellation conditions
- The MSPA Forum application fee includes all scheduled sessions, materials, coffee/refreshments breaks and lunch on Wednesday and Thursday as well an Informal Dinner on Wednesday.
- The fee is per person, excluding VAT and hotel & travel costs (such as accommodation). Dutch VAT will be applied to all customers located in The Netherlands. The reversed charged principle will be applied for European customers that provide us with a valid VAT number. All customers outside of the European Union are exempt from VAT.
- An invoice, including an online payment possibility to pay by credit card, will be sent to you by email after receipt of your registration and when the MSPA Forum is officially confirmed by MSPA Europe/Africa.
- Cancellation is only possible in writing and send to info@mspa-ea.org. If cancelling latest September 1st, 2026 no costs are charged; as of September 1st to October 15th, 2026 a Euro 425 will be charged per cancellation for administrative purposes. If cancelling on or later than October 16th, 2026 the full registration fee will be charged.
- In cases of force majeure (for example war, public unrest, close to civil war, strikes, epidemic, natural disasters) MSPA holds the right to cancel the Forum in full or reschedule to another date. MSPA will do their utmost to refund the registration fee in full or partly to the delegates, reduced with the cancellation costs received by third parties. Damages and costs third parties, resulting from the action of force majeure circumstances will not be compensated to delegates (like flight tickets, hotel costs, etc).
- MSPA Europe/Africa hold the right to cancel the Forum if the minimum number of delegates is not reached - 12 persons - latest last week of September, 2026.
- Please do not reserve an hotel room before MSPA confirms the Forum to you to prevent any cancellation difficulties, however most hotels do offer very flexible cancellation criteria's at this time.
