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MASTER CLASSES - 2022

 

The virtual Masterclasses are moved to Q1 in 2022. Due to the request of several members who informed us tehy prefer a LIVE event again. MSPA EA is now looking in to dates and possibilities!

Watch this space for date and location in February/March 2022!


Master Class 1

Survive and thrive... growing your business in changing economies

Hosted by Luis Duarte Director and Václav Šojdel

Luis and Vaclav will share and explore how to flex and pivot your proposition to meet the challenges we face today - developing powerful and sustainable actions to keep you going forward.

  • The first thing you will be asked in the Masterclass is “Do you really want to grow your business?”
    • We are going to talk about the impacts on such decision in our lives.
  • The second topic we will cover and discuss is "How to get ready to grow"!
    • Here we will cover what you need to be prepared so you accelerate your business GROWTH and you will do this in the most appropriate and successful direction.
  • The third and final point; once you have decided you want to grow, we are going to present and discuss the 3 KEY FACTORS you need to act on.

 

Master Class 2

Cross Sell and Upsell

Hosted by Stefaan Vandroogenbroeck, Thanasis Papapostolou and Cristiani Oliveira

Stefaan, Thanasis and cristiani return to lead a session dedicated to how you can sell more services from a solid base of Mystery Shopping. Some of the key issues we will develop during the workshop are:

  • What are the Mystery Shopping techniques that work well today?
  • How can we add some easy to create additional services on our portfolio?
  • How can we combine Mystery Shopping with other services like training, coaching, customer surveys…
  • Mystery shopping in the Business-to-Business sector
  • Supporting diversification – example case studies

These Masterclasses are a not to be missed opportunity to share best practice with leaders from the industry.


How To Register

Watch this space, registration will be available soon! EMAIL NIKKY in case you like to optionally reserve a place already, as places will be limited - nikky@mspa-ea.org.


Check out the feedback from participants who already joined previous MSPA masterclasses...

 

 

Luis Duarte

Luis Duarte

General Manager at MORE Results
Vice President MSPA EA

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Václav Šojdel

Václav Šojdel

Country Manager at Market Vision
Board Director MSPA Europe/Africa

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Cristiani Oliveira

Cristiani Oliveira

Mystery Shopping Director at Intercampus
Board Director MSPA EA

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Nikky Alkemade

Nikky Alkemade

Executive Director MSPA EA

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Thanasis Papapostolou

Thanasis Papapostolou

Founder - Operations Manager, AIP Consulting

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Luis Duarte

Luis Duarte

Owner MORE by Pentaudis

Luis Duarte founded More Results – a Market Research & Insights Agency - in 1998, having previously worked in Management positions in Hotels & Tourism and in Retail, in Portugal, Germany and England. Currently Luis heads a team of dedicated professionals that are focused on helping their clients improving their customer experiences. Luis is very involved with the internal and external clients and one of the areas he is responsible for delivering results is Innovation. When it comes to Customer Experience his motto is “The answer is Yes – Which is the Question ?”.

  

Václav Šojdel

Václav Šojdel

Country Manager at Market Vision - Czech Republic

Václav works as Country Manager at Market Vision Czech Republic. Market Vision is a research agency that closely focuses on Mystery Shopping, Customer and Competitive Intelligence. Their motto: "We transform information into business. We help our clients to better know their market and to improve their relationship with their customers in order to increase their sales figures."

He is a graduate economist. His passion for research first appeared during his studies at the university, when he began to devote himself to large-scale domestic and international projects in the field of competitive telecommunication intelligence, working mainly for T-Mobile.

In the area of Mystery Shopping, Václav has been specializing in automotive and telecommunication sector, where he acquired extensive knowledge. His great interest, in favor of the maximum satisfaction of clients, is, in particular, to fully utilize the potential of audio or video recordings, especially for subsequent individual training or coaching of employees. Another area that he is constantly developing for his clients is the use of Mystery Shopping for price, competitive and benchmark sector analysis.

Václav occasionally publishes and lectures in specialized periodicals on the collection of customer feedback and competition monitoring in the Czech Republic. He successfully participated in the launch of one of the first start-ups in the area of "self-assessment schemes" in the Czech Republic called Ohodnot.cz.

About his career relationship with Mystery Shopping and Customer Experience he sometimes says: „Who else should be involved in Mystery Shopping industry than anybody from „Check“, sorry Czech Republic.

   

Cristiani Oliveira

Cristiani Oliveira

Mystery Shopping Director at Intercampus

Cristiani Oliveira was appointed as Mystery Shopping Director at Intercampus, Portugal, in 2011.

With over 25 years of professional experience, Cristiani has worked in diverse areas, such as logistics, insurance, banking and metallurgical industry. Originally from Brazil, Cristiani has been living in Europe since 2001, working in the fields of Marketing Research, Mystery Shopping and Customer Experience Management. With an education background in management, Cristiani also has training in Entrepreneurship, Communication and Public Relations. 

Cristiani joined MSPA Europe/Africa (Mystery Shopping Professionals Association) as a Director in 2007, became Vice President in 2009, President in 2010/2011 and is currently a Director and a Trainer for the Association. Since 2018, Cristiani is also Vice President of APODEMO (Portuguese Association for Market and Opinion Research Companies). 

Cristiani contributes frequently to various publications and is a frequent speaker in national and international conferences, lecturing on topics such as Mystery Shopping, Marketing Research, Customer Experience Management, Human Resources and Corporate Communication. In her free time, Cristiani loves traveling with her husband and 3 small daughters, cooking and coding. 

   

Nikky Alkemade

Nikky Alkemade

Executive Director MSPA EA

Nikky joined MSPA in 2004, in the role of Executive Director of MSPA Europe/Africa. Her role and remit has increased significantly over the past 15 years, and her knowledge and influence have been key to the progress made by the Association during this period of time. 

The level of support and expertise that Nikky is able to provide will be invaluable if the growing ambitions and objectives of MSPA Europe/Africa are to be realised.

Thanasis Papapostolou

Thanasis Papapostolou

Founder - Operations Manager, AIP Consulting

Thanasis is the founder of AIP Consulting, an international Market Research company with a focus on Customer Experience Management services and technologies. Furthermore, he delivers training to middle and upper management executives in the fields of Leadership, Negotiations and Sales. Additionally, he offers Coaching and Mentoring services & tools to Startups and Executives. Prior to that, he has served in Sales Management positions for various global FMCG & Retail companies for 15+ years.

The book about Mystery Shopping
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