THEN, NOW AND NEXT...

October 23, 2025

THEN, NOW AND NEXT...Welcome the 13th of a series of INTERVIEWS with key figures from our membership. Read more

Ethos, Pathos, Logos – and the Heart of Customer Experience

October 14, 2025

Aristotle’s framework of ethos, pathos, and logos has shaped the art of persuasion for over two millennia. While originally applied to rhetoric and debate, these three principles... Read more

Is Mystery Shopping Still Relevant in a Digital-First World?

October 09, 2025

The shift toward digital-first experiences is undeniable. Consumers increasingly interact with businesses through websites, mobile apps, social media, and... Read more

How to Build a lovebrand through Mystery Shopping?

August 27, 2025

The concept of building a lovebrand has been widely explored across marketing, PR, and product development. Yet, how can Mystery Shopping add another essential piece to the lovebrand puzzle? Read more

THEN, NOW AND NEXT...

August 27, 2025

THEN, NOW AND NEXT...Welcome the 12th of a series of INTERVIEWS with key figures from our membership. Read more

Why SKOPOS NEXT is a Member of the Industry Association MSPA Europe/Africa

July 21, 2025

SKOPOS NEXT has been an active member of this industry association for many years, to mark this occasion, they conducted an interview with Markus Reiter, coordinator for international partnerships. Read more

THEN, NOW AND NEXT...

July 09, 2025

THEN, NOW AND NEXT...Welcome the 11th of a series of INTERVIEWS with key figures from our membership. Read more

THEN, NOW AND NEXT...

June 24, 2025

THEN, NOW AND NEXT...Welcome the 10th of a series of INTERVIEWS with key figures from our membership. Read more

THEN, NOW AND NEXT...

June 05, 2025

THEN, NOW AND NEXT...Welcome the 9th of a series of INTERVIEWS with key figures from our membership. Read more

Thank you all for attending the 26th annual MSPA EA conference

May 27, 2025

Almost 200 delegates from 45 countries, coming from over 100 companies, gathered for 2,5 days at the 26th MSPA Europe/Africa conference in the Tallinn, Estonia on 20-22 May – again in 2025 the largest Mystery Shopping event worldwide! Read more

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