Congratulations - Elite Member Status 2023

February 03, 2023

We are delighted to announce the success of the initiative in its 8th year, as many members applied for Elite Member Status 2023. Read more

How a 5 Star Resort Hotel in Europe increased sales by 1.9 million Euros with the support of Mystery Shopping

January 27, 2023

Sector/Location - Hospitality (Hotels) Read more

MSPA EA Podcast

December 04, 2022

PODCAST #7 – Operational Agility - Anita Nestorova Read more

MSPA EA Podcast

September 20, 2022

PODCAST #6 – Making Change Simple - Cyriel Kortleven Read more

Smiling Report 2022 - Press Release

June 30, 2022

Global research: progress in the greetings according to this year's Smiling Report survey on a sample of 731.285 reports in 30 countries. Read more

Thank you all for attending the 23rd annual MSPA EA conference

June 28, 2022

Over 175 delegates from 40 countries gathered for 2,5 days at the 23rd MSPA Europe/Africa conference in Split, Croatia on 21-23 May – again in 2022 the largest Mystery Shopping event worldwide! Read more

In an age of readily available customer data, why use Mystery Shopping?

June 23, 2022

There is a world of customer data readily available - data that provides invaluable insight into consumer wants and needs, our shopping behaviours, and... Read more

MSPA EA - PODCAST

May 21, 2022

PODCAST #4 – Creating a Country-Wide CX Culture - Mazen Sakran Read more

How the SSQ Awards helped promote the benefits of Mystery Shopping in Sweden

May 16, 2022

Sector/Location - The hospitality sector in Sweden... Read more

3 Ways Analyze the Customer Experience

April 27, 2022

It’s official, the customer experience is now more important to brands than mobile marketing, according to an Econsultancy report. Read more

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