Why strong customer relationships trump powerful brands

May 29, 2015

Harvard Business Review May 2015 Since the birth of e-commerce, marketing experts have disagreed about the future role of brands. This is an interesting research-based article published recently in the Harvard Business Review... Read more

The value of Mystery Shopping in the Big Data era

May 28, 2015

An opinion piece by Jill Spencer, Vice-President of MSPA Europe. As technology continues to develop at a rapid pace, an ever-growing number of customer feedback opportunities are within reach of the majority of businesses. In the age of Big Data, it’s become commonplace for businesses to glean real-time information about the experience of their customers electronically....                                                                                                                                             Read more

A new website, a new era for MSPA Europe

May 13, 2015

After shedding lots of blood, sweat and tears, we’re delighted to be able to present our new website to the world today.  It’s taken a lot of hard work, but we hope you’ll agree it’s been worth it! Read more

Give us a helping hand!

May 12, 2015

We want to make this new website as useful and informative as possible.  And to achieve that we need your help!  Read more

Meet Tomorrow's Consumer

April 01, 2015

Today's consumers engage with your company in very different ways than they used to. Read more

15th annual conference MSPA Europe - May 2014

May 27, 2014

MSPA Europe Conference Athens, Greece - MAY 2014 Over 220 delegates from 44 countries - Watch the video impression of the social events - the largest Mystery Shopping event! Read more

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