Low unemployment? New opportunity for Mystery Shopping.

December 10, 2019

Blog by Václav Šojdel, Country Manager at Market Vision - Low level of unemployment prompts managers to expand their viewpoint on the role of Mystery Shopping in businesses.  Read more

Retail and the ‘Experience Economy’: are you ready for 2020?

November 06, 2019

Blog by Amy Morgans, Insight Manager at ReactCX - Retail and the ‘Experience Economy’: are you ready for 2020? Read more

Message from the MSPA EA President - Stefaan Vandroogenbroeck

October 08, 2019

After a great summer I am pleased to say I have just returned from a productive first board meeting of my 2 year term as president. Read more

How retailers can satisfy their shoppers, and how mystery shopping can assist CX.

October 04, 2019

It is clear that retailers need new ways to build shopper satisfaction in-store, so the magic secret is, what keeps shoppers interested from the moment they walk through the door... Read more

Calling all MSPA members!! 

October 01, 2019

Have you uploaded the new MSPA logo onto your website, business cards and literature? Read more

Who in your organisation can use Mystery Shopping reports?

September 27, 2019

Blog by Bhairavi Sagar of Onion Insights - A common myth surrounding Mystery Shopping is that it is only useful for... Read more

SHOPPER ALERT: Don't be a victim of scammers!

July 12, 2019

MSPA would like to remind all shoppers to be extra careful when receiving emails, whatsapp messages or calls that appear to be from mystery shopping companies or the MSPA .... Read more

Thank you all for attending the 20th annual MSPA EA conference

June 09, 2019

With over 275 delegates from 53 countries the MSPA Europe/Africa conference is again the largest Mystery Shopping event worldwide! Read more

GDPR – Important New Information

April 30, 2019

At the MSPA we are always looking to update our knowledge and information on this important subject. To keep us up to date we have completely reviewed and revised our GDPR FAQs one year on from this important legislation. Read more

A day in the life of the MSPA Governor

March 07, 2019

There is no such thing as a typical day for the Governor of the MSPA! Read more

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