MASTERCLASS Attract, Retain and Grow | 17 September 2026 | Amsterdam
Another important date for your diary!
On the Thursday 17th September 2026, we will be running an NEW Masterclass in Amsterdam, The Netherlands, for those of you with a Sales and Marketing leadership role - dedicated to helping you Connect Learn and Share with others to make the most of your business development activity.
What can you expect...
The event will be hosted by Andy Firth, Stefaan Vandroogenbroeck, David Butruille and Jill Spencer from the MSPA EA Board, who will bring their special energy and insight to the event.
In this Masterclass leaders from MSPA will help you define a business growth strategy, attract new business grow with clients and create winning business cases.
- 3 pillars of Success
- Attract with your Value Proposition
- Retaining Through Key Account Management
- Growing Through Insights
- ....and plenty of time for interactive discussions.
Not to be missed event, planned in Amsterdam, The Netherlands!
Aimed at the first 20 Business Owners, Sales Leaders and Key Account Holders in member companies.
Confirm you place and register!
Check the REGISTRATION BUTTON above to see all detail!
Price is 425 Euros per attendee - reduced to 375 Euros when registered before March 19th!
Feel free to use the discount code EARLYBIRD50 to receive Euro 50 discount until August 1st, 2026.
Connect, Learn & Share with your colleagues from the industry!
Check out the feedback from participants who already joined previous MSPA masterclass...
Jill Spencer
Past President MSPA EA
Past Chair MSPA Global
Director of Insight, Proinsight, United Kingdom
Andy Firth
President MSPA EA
Head of Advisory and Analytics / Ipsos Channel Performance
United Kingdom
David Butruille
Managing Director, Qualimetrie Group - France
Read more
Stefaan Vandroogenbroeck
CEO, Multi-Value, Belgium
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Programme
Thursday September 17th, 2026
09.30 hrs | Welcome
- What is your Business Strategy to keep on Growing
10.00 hrs | Introduction & Interactive Exercise – Our Growth Challenges | by Stefaan Vandroogenbroeck
Introduction of the three pillars: Attract – Retain – Grow
- Attract - How to create a Value Proposition and take it to market
- Retain - Proving Value - continuously!
- Grow - Developing relationships, upsell and cross-sell
11.00 hrs | Coffee Break
11.20 hrs | Attract with your Value Proposition | by David Butruille
- Defining your Proposition
- Developing your Market
- The Sales Process
12.30 hrs | Lunch
13.30 hrs | Retaining Through Key Account Management | by Jill Spencer
- Defining KPIs with a client
- Measuring Impact
- Boom! The case for more.
14.30 hrs | Coffee Break
14.50 hrs | Growing Through Insights | by Andy Firth
- Identifying and tracking key deliverable metrics.
- Creating compelling Action Plans
- Driving more opportunity
15.20 hrs | Service-Driven Upselling: Growing the Relationship | by Stefaan Vandroogenbroeck
15:45 hrs | Your questions answered
Our trainers will host a panel discussion, with the questions submitted in advance, as well as questions that participants might have at the Masterclass. This is a moment very much appreciated, an opportunity to exchange challenges, ideas, solutions and opportunities.
Start your experience early and join us already on Monday! 
📩 Start Your Registration
Just click here or the above orange button to register, altenatively scan the QR code!
How To Register
Please use the REGISTER button above to start your registration or click here.
To join the masterclass, we ask a fee of 425 Euros - reduced to 375 Euros when registered before August 1st! This will include a full day of interaction and interesting sessions. Refreshments and lunch on the day are included within the fee. Excluding VAT, transportation and accommodation are not covered
Feel free to use the discount code EARLYBIRD50 to receive your discount until August 1st, 2026.
OPTIONAL to add
- The evening before the masterclass, Wednesday September 16th, an informal netowkr dinner is orgnaised for those who arrive early in Amsterdam. Trainers will be attending of course as well. And extra fee of Euro 65 is asked, including a 3 course set menu dinner and 2 drinks.
An invoice, including an online payment possibility to pay by credit card, will be sent to you by email after receipt of your registration and when the workshop is officially confirmed by MSPA Europe/Africa - latest 3rd week of August 2026.
