Thank you all for attending the 18th annual MSPA EU conference

Around 260 delegates from 51 countries shared, learned and networked for 2,5 days at the 18th MSPA Europe conference in Belgrade, Serbia on 23-25 May – again in 2017 the largest Mystery Shopping event worldwide!

The theme of the 18th annual MSPA conference was, Mystery Shopping & Customer Focus - “How can Mystery Shopping help organizations to improve customer experience. Our business environment has changed a lot in the past decade. A new (and constantly evolving) customer profile, new regulation regarding data privacy, technology and new research techniques, just to mention a few examples…In the era of Big Data and the constant information flow, how can organizations get results that are actually useful and actionable?

More than ever, Customer Centricity is a proven strategy followed by most of the top successful companies. What role can Mystery Shopping play in this context? How can we help organizations to remain focused? The answers to these questions, and many more, are discussed by the leading voices of our industry.

Experts from the worldwide business of mystery shopping gathered in Serbia including mystery shopping experts, providers and clients, discussing vital areas of interest to both large and small companies. 

A big thank you to the client speakers coming from Serbia, The Netherlands and South Africa who shared their case studies in a fantastic way as well as all speakers from our member companies.

Yvonne Kinzel handed-over the MSPA EU Presidency to Jill Spencer. Yvonne was President of MSPA EU for the last 3 years and we thank her for the excellent leadership.

 Elite award 2017!

Next years MSPA Europe conference will be organized in Algarve, Portugal - 29-31 May 2018. 

(Presentations are available at the secure members area)


Thank you for the support of our sponsors:

PATRON sponsor






The book about Mystery Shopping