NEWS

Mind The Gap: businesses missing the mark on COVID-19 - safety measures for customers

Mind The Gap: businesses missing the mark on COVID-19 - safety measures for customers

Businesses across Europe and Africa are adapting to meet customer expectations in relation to safety measures. Failure to achieve these will negatively impact customer feelings of safety, impacting footfall and potentially hit profits hard.  This is the overarching finding of a recent survey carried out by MSPA Europe/Africa during July as lockdown measures continue to ease across many countries.

The survey evaluated the experiences members of the general public when visiting 7.000 locations  ranging from shops, supermarkets, car dealers, fast food and dining establishments.  Based on the principles of COVID transmission prevention, findings were split out into performance on sanitisation, signage, staff and customer social distancing and PPE. Respondents were asked about their resultant feeling of safety and likelihood to return to the places they visited.

The findings show varying gaps in compliance to local government guidelines with a potential health impact and a definite impact on consumer confidence and advocacy levels. 

To find out more click below for access to each Market Report and Press Release.


SUMMARY Report

COVID-19 perspective - Do you feel safe out and about 


United Kingdom

Mind The Gap: UK businesses missing the mark on COVID-19 


Portugal

Mind The Gap: Portuguese businesses could do better with COVID-19 


Germany

Mind The Gap: German businesses could do better with COVID-19 


Sweden

Mind The Gap: Swedish businesses could do better with COVID-19 


Spain

Mind The Gap: Spanish businesses could do better with COVID-19 


France

Mind The Gap: French businesses could do better with COVID-19 


Belgium

Mind The Gap: Belgian businesses could do better with COVID-19 


The Netherlands

Mind The Gap: Dutch businesses could do better with COVID-19 


Czech Republic

Mind The Gap: businesses in The Czech Republic could do better with COVID-19 


Italy

Mind The Gap: businesses in Italy could do better with COVID-19 


Similar research will be available for other Europe and Africa markets shortly.

MSPA EA members are able to download the open files int he secure members area at the Knowledge section.

Your MSPA EA Team

ISC-CX
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