MSPA EXECUTIVE Forum VI | 4 & 5 March 2026 | ITALY
Our journey continues...
We can confirm the NEW dates of the NEXT Executive Forum for Business Leaders in the Mystery Shopping Industry in Europe and Africa.
Space is limited and we already have expressions of interest from many people so we invite you to apply by clicking here or the button above.
Our agenda continues to evolve...
The agenda is yours of course but from our conversations three clear themes for discussion evolved, together with potential discussion points – so join the dialogue and play a part in our connected future.
- Market and Proposition; Market size & potential, Value proposition, Positioning
- Technology; Use cases in the MS process, AI Legislation and implications, Software Options
- People Engagement;
The programme is simple; interactive, and informal, starting with a little pre-work, then a day and a half of interactive discussions. We will focus on the above key Subjects, discussing solutions, concrete sharing with and learning from each other.
We aim to make the conversations as free-flowing as possible and invite contributions from the floor on any subject from anyone, so please add to the list where you feel you have an interest or want to make a specific contribution. We will also take the time to update on the initiatives already started and get views on focus, priority and viability of each.
We invite the first 15 leaders to apply to join us and Connect, Learn and Share in November: the programme is interactive, focused moderation, a lot of discussion and solutions!
Who can attend...
Who can attend the Forum: CEO's, MD's or owners of a MSPA member company striving to continue to deliver excellence in every quarter you will be familiar with the challenges and opportunities we now face.
Nigel Cover, (MSPA EA Governor and Consultant) and Nikky Alkemade (MSPA Executive Director) will facilitate the event and we hope to be joined by MSPA friends who share our collective desire to connect, learn from each other and share their experiences.
Destination & Venue...
City Centre location in Italy - venue to be announced after the Forum is confirmed, details will be shared with the delegates.
Confirm your place and apply!
To join the programme, we ask a fee of 950 Euros, reduced to 850 Euros for all those that confirm by 15th December 2025. This will include a day and a half of interaction, pre-evaluation and follow-up. Refreshments, lunches on both days and dinner on Wednesday evening are included within the fee.
To plan the event effectively we need early commitment so please register your interest directly with us as soon as possible. We will try to limit to 15 spaces again to keep the discussions focussed.
Best wishes and see you in Italy,
Nigel and Nikky
MSPA Europe/Africa
FORUM AGENDA
PRE EVENT INPUT | WHERE ARE YOU NOW | WHAT ARE YOUR QUESTIONS?
DAY ONE - 4th March 2026
09:30 - Welcome coffee
10:00 - Welcome & Introductions
10:30 - Session One
13:00 - Lunch
14:15 - Session Two
17:00 - End Day One
19:00 - Informal networking Dinner
DAY TWO - 5th March 2026
09:30 - Session Three
12:00 - Wrap Up – Creating Conclusions
13:00 - Closing Lunch
FOLLOW UP | HOW THINGS PROGRESS | STAY CONNECTED
APPLICATION INFORMATION
Space is limited and we already have expressions of interest from many people so we invite you to apply by clicking here or use the button above.
Registration fee 950 Euros, per person
Confirm your attendance by December 15th and receive a Euro 100 discount!
This will include a day and a half of interaction, pre-evaluation and follow-up. Refreshments, lunches on both days and dinner on Wednesday evening are included within the fee.
Space is limited and we already have expressions of interest from many people so we invite the first 15 leaders to apply to join us and Connect, Learn and Share .
Booking and cancellation conditions
- The MSPA Forum application fee includes all scheduled sessions, materials, coffee/refreshments breaks and lunch on Wednesday and Thursday as well an Informal Dinner on Wednesday.
- The fee is per person, excluding VAT and hotel & travel costs (such as accommodation). Dutch VAT will be applied to all customers located in The Netherlands. The reversed charged principle will be applied for European customers that provide us with a valid VAT number. All customers outside of the European Union are exempt from VAT.
- An invoice, including an online payment possibility to pay by credit card, will be sent to you by email after receipt of your registration and when the MSPA Forum is officially confirmed by MSPA Europe/Africa.
- Cancellation is only possible in writing and send to info@mspa-ea.org. If cancelling latest January 2nd, 2026 no costs are charged; as of January 3rd to February 2nd, 2026 a Euro 450 will be charged per cancellation for administrative purposes. If cancelling on or later than February 3rd, 2026 the full registration fee will be charged.
- In cases of force majeure (for example war, public unrest, close to civil war, strikes, epidemic, natural disasters) MSPA holds the right to cancel the Forum in full or reschedule to another date. MSPA will do their utmost to refund the registration fee in full or partly to the delegates, reduced with the cancellation costs received by third parties. Damages and costs third parties, resulting from the action of force majeure circumstances will not be compensated to delegates (like flight tickets, hotel costs, etc).
- MSPA Europe/Africa hold the right to cancel the Forum if the minimum number of delegates is not reached - 13 persons - latest last week of January, 2026.
- Please do not reserve an hotel room before MSPA confirms the Forum to you to prevent any cancellation difficulties, however most hotels do offer very flexible cancellation criteria's at this time.
