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MSPA EA Conference (AGM) | 20-22 May 2025 | Tallinn, Estonia

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YOUR ACTIONS

- Apply as a SPEAKER before February 1st!
- REGISTER today, it only takes 3 minutes!
- and last but not least - arrange your HOTEL RESERVATION!


The MSPA EA conference team are happy to share that the 2025 conference planning is well underway!

Our conference in Cyprus for 2024 was a resounding success and the programme was again highly rated, so a hard act to follow so our plan is to prepare the best ever event we can; ensuring inspirational, relevant and authentic content, great networking and above all a focus on our theme for 2025.


Help us...

SPREAD THE WORD

Extend Reach, Increase Relevance and Improve Return for clients, members and colleagues with MSPA


Our MSPA focus and theme for 2025 recognises the three main opportunities and challenges for us all:

  • How do we extend the reach of our services to partner with other techniques and technologies that help our clients…
  • Where do we focus to increase the relevance of the services we provide…
  • and finally what proof can we provide that demonstrates a meaningful return on investment

We have seen our industry move from economic boom to recession, the impact and utilisation of the online, web and social media explosion, our global focus and obsession with Customer Experience and the increasing importance of Colleague Engagement, Product Presentation and Safety.  We have seen the importance and relevance of Privacy for customer and employees backed by legislation all around the world, and a pandemic of massive health, social and commercial impact.  A rise in cost of living, international conflict, and mixed levels of growth. Now we see technology as a safety line with AI to help us generate more content quickly and accurately and to help translate, convert, process and validate our data!

So with all (and we mean all!) this in mind it is now more important than ever that we:

SPREAD THE WORD as we Connect, Learn and Share together.


Register today and see you all 20-22 May in Tallinn, Estonia!

MSPA EA Board of Directors.


 


Time Table


Monday May 19th NEW


09:00 - 16:30 hrs - Operational Excellence Workshop - 
"Make The Most of Your Operations in the New AI World"

Check details, programme and regsitration options here!


Tuesday May 20th


10:00 - 16:00 hrs - Shopmetrics Client member Meeting (by invitation only)
13:00 - 16:00 hrs - LiveShopper Client member Meeting (by invitation only)
17:15 - 18:45 hrs - New to MSPA Meeting at the venue (by invitation only)
19:00 - 21:30 hrs - Welcome Reception/Dinner at the conference venue


Wednesday May 21st 


09:00 - 16:00 hrs - 1st Conference Day (AGM)
16:00 - 18:30 hrs - Social activities / Free time
19:30 - 21:30 hrs - Informal Dinner Buffet at the conference hotel


Thursday May 22nd


09:00 - 17:00 hrs - 2nd Conference Day (AGM)
19:00 - 23:00 hrs - Formal Closing Dinner


ONLINE Registration is available...confirm your attendance TODAY!


CONTRIBUTION FEE & DETAILS
per person

 

BEFORE
25 March 2025

EARLY BIRD

AFTER
25 March 2025

 

FULL TWO-day Attendance AGM
- 2 lunches & 2 dinners

 

 

MSPA member - 1st person from your company  €   595,-  €   720
MSPA member - 2nd person from your company  €   550,-  €   670
MSPA member - 3 and more persons  €   525,-  €   650
NON-MSPA member - participant  €   795,-  €   920
CLIENT - participant  €   595,-  €   720
     
ONE-day Attendance AGM (Wednesday or Thursday)
- 1 lunch & Wednesday Dinner
   
MSPA Members & Clients  €   450,-  €   575
     
Social Activity  – Wednesday May 21st (limited places)  €    65,-  €    65
Closing Dinner – Thursday May 22nd (limited places)  €   170,-  €   170

Booking Terms and Conditions
   

EARLY BIRD RATES until March 21st, 2025...

CLICK HERE - ONLINE HOTEL RESERVATION FORM

 


Do you like to attend the MSPA EA conference and your company is not a member yet? Apply here for MSPA EA membership and reach out to Nikky Alkemade, Executive Director MSPA EA, to discuss your options and start your application procedure!


Why attend the MSPA Conference (AGM)

The MSPA is at the centre of the Mystery Shopping & Customer Experience industry. With over 475 member companies worldwide we measure the quality of customer service given by more than 100.000 companies around the globe. The MSPA is the association of professional companies whose goal is to improve and stimulate the acceptance, performance, reputation and use of mystery shopping and associated services. Our Europe/Africa conference is "The Event" for all our MSPA professionals in the industry to attend each year!

  • Welcoming members from Europe, Africa and the rest of the World
  • Key-note speakers, case studies, dynamic sessions & discussions
  • All in connection to the Annual General Meeting sessions and topics
  • Social activities on Wednesday afternoon again included in the conference programme!
  • Associate members providing you with interesting insight into the latest industry technologies and services.
  • Plenty of time for networking and socialising is built into the conference programme. 
  • Dinners on Tuesday and Wednesday are included in the attendance fees when you register for the full 2 days of conference.

 


Hilton Tallinn Park Hotel ***** Tallinn, Estonia


The Hilton Tallinn Park Hotel is a 5* hotel in Tallinn, Estonia in Tallinn and our venue for the MSPA Europe/Africa conference 2025.

The hotel is overlooking Politsei Park, connected to Olympic Park Casino. We're within walking distance of the palatial Kadriorg Park and the medieval old town. Tallinn Airport and the harbor are 10 minutes away. 

The Hilton Tallinn Park Hotel manages all hotel reservations directly, please contact the hotel directly in case you have any questions. Reservations department of the Hotel; Tallinn.Reservation@Hilton.com | +372 630 5333.


EARLY BIRD HOTEL RATES until March 21st, 2025...

CLICK HERE - ONLINE HOTEL RESERVATION FORM

 


Hotel Reservations


A limited number of rooms have already been blocked for MSPA members at a special rate which is available until March 25th, 2025! After this date rooms are only available on request and the special MSPA rate is not guaranteed!

Important BOOK NOW - It is high season in Tallinn in May, don't wait and confirm your hotel reservation as soon as possible as usually the conference hotel is fully booked during the MSPA EA event


  • CLICK HERE to make your hotel reservations online
     
  • Or use the general website of the Hilton Tallinn Park Hotel and press BOOK NOW and include GMSPA as GROUP CODE at the special rate box of the online form to receive the special group rate for MSPA (discount rate available until March 25th).
     
  • Single room Euro 145 per night / Double room Euro 165 - Room rates include: breakfast, vat and excluding city tax. Rates will be available only to MSPA member delegates. A choice of room types and Twin or Double bed requests are available, details of rates and all options can be found at the online hotel reservation form.
     
  • A credit card number will be required in order to guarantee your booking. If cancelled between 14 and 5 days prior to arrival, 1 night will be charged as cancellation fees From 4 days to arrival/or no show: cancellation fee is 100% of the entire stay - Hilton Tallinn Park Hotel - Hotel booking and cancellation conditions.

 



Tallinn, Estonia


Tallinn, the capital city of Estonia, is an ideal destination if you are looking for a combination of modern comforts, a thriving culinary scene and a vibrant cultural landscape in a truly unique, historical setting: the renowned Old Town is a designated UNESCO World Heritage Site. Each of Tallinn’s neighbourhoods has its own personality and allure, from the medieval Old Town to imperial Kadriorg, bohemian Kalamaja and the sleek and trendy city centre. This fascinating mix of the old and traditional, the new and high-tech, pure sea air and easy access to nature is sure to enchant and surprise you! To find out more about Tallinn check out the city’s official tourism portal, visittallinn.ee,.


Tallinn Airport

Tallinn Airport is approximately a 10/15 minutes taxidrive from the MSPA venue the hilton Tallinn Park Hotel. Direct flights available from Rome, Milan, Nice, Amsterdam, Paris, Brussels, Prague, London, Munich, Frankfurt, Barcelona, Madrid, Malaga, Vienna, Warsaw, Dubrovnik and many more cities.

Flight Connections is an easy tool to check out flights and airline companies. Stay flexible and arrange your travel to Tallinn with a flexible ticket for your travel!

Transfer from and to the Airport

Taxi stand is available right in front of the airport; easy and enough taxis available; it is only as 10/15 drive which will cost Euro 10/15.

As well a transfer can be pre-ordered via https://www.holidaytaxis.com/en/. We checked it out and it works really easy and good, and they offer private taxi transfer or a shuttle service that drives from the airport to the different hotels and resorts.



 


Support Your Association and become a SPONSOR


Download all details of the sponsor packages 2024 and an order form as here!

The MSPA is at the centre of the Mystery Shopping & Customer Experience industry. With over 475 member companies worldwide we measure the quality of customer service given by more than 100.000 companies around the globe.

As a sponsor of the MSPA Europe/Africa conference in Tallinn you would receive a unique opportunity to demonstrate your dedication to improving customer service levels and to show your support and engagement in the mystery shopping industry. We expect around 200 mystery shopping & customer experience providers presidents, CEOs and executives from multi-national companies to be present.

The opportunity that we offer is for you to raise your corporate profile as an MSPA conference sponsor. Apart from a wide variety of valuable benefits including recognition and participation at the MSPA conference and events, you will have a chance to network directly with the leading names in the mystery shopping industry. You may select from different levels of sponsorship participation, all providing enhanced exposure of your products and services, and choose the one that's right for you. 

Why not gain the most exposure for your marketing by completing the corporate sponsorship form and sending it to us? You will not regret it!

If you need any additional information regarding sponsorship, please contact Nikky Alkemade, Executive Director MSPA, at nikky@mspa-ea.org.

 

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