MSPA EA Conference | 20-22 May 2025 | Tallinn, Estonia

Mark the dates and see you 20-22 May in Tallinn, Estonia!

MSPA EA Board of Directors.

Why attend the MSPA Conference

The MSPA is at the centre of the Mystery Shopping & Customer Experience industry. With over 475 member companies worldwide we measure the quality of customer service given by more than 100.000 companies around the globe. The MSPA is the association of professional companies whose goal is to improve and stimulate the acceptance, performance, reputation and use of mystery shopping and associated services. Our Europe/Africa conference is "The Event" for professionals in the industry to attend each year!

  • Welcoming delegates from Europe, Africa and the rest of the World
  • Key-note speakers, case studies, interactive sessions & dynamic discussions
  • Social activities on Wednesday afternoon again included in the conference programme!
  • Vendors providing you with interesting insight into the latest industry technologies and services.
  • Plenty of time for networking, socialising and relaxing is built into the conference programme. 
  • A full social programme is planned, using the facilities of an excellent hotel. 
  • Dinners on Tuesday and Wednesday are included in the conference fees when you register for the full 2 days of conference.
  • An outstanding (optional) Closing Dinner on Thursday evening.

Tuesday May 20th

10:00 - 16:00 hrs - Shopmetrics Client Meeting at the conference hotel (by invitation only)
13:00 - 16:00 hrs - LiveShopper Client Meeting at the conference hotel (by invitation only)
17:15 - 18:45 hrs - New to MSPA Meeting at the conference hotel (by invitation only)
19:00 - 21:30 hrs - Welcome Reception/Dinner at the conference hotel

Wednesday May 21st 

09:00 - 16:00 hrs - 1st Conference Day
16:00 - 18:30 hrs - Social activities 
19:30 - 21:30 hrs - Informal Dinner Buffet at the conference hotel

Thursday May 22nd

09:00 - 17:00 hrs - 2nd Conference Day
19:00 - 23:00 hrs - Formal Dinner Event


Helion Research