MASTERCLASS - 2 & 3 November 2022
We are planning another live face to face meeting in 2022!
The next 1,5 day Masterclass is scheduled to take place on 2 & 3 November 2022 - at the NH Hotel in Nice, France.
Our November Masterclass event is aimed at the first 20 business leaders and influencers who have taken an active role in developing their business over the last two years. 
The event will be hosted by Stefaan Vandroogenbroek, Chair of the MSPA Global Board, who will bring his special energy and insight to the event, together with our MSPA EA Board Colleagues.
Mark your agenda and register today!
Programme
Check the AGENDA BUTTON above to see the full programme or download a pdf version!
How to Register
Check the REGISTRATION BUTTON above to see all details!
Prices are 395 Euros for the first attendee from a company and 375 Euros from the second.
The Masterclass is a not to be missed opportunity to share best practice with leaders and influencers from the industry.
Check out the feedback from participants who already joined previous MSPA masterclass...
Stefaan Vandroogenbroeck
Founder ToplevelServices, Belgium
CEO Multi-Value
Chair MSPA Global Board
Jill Spencer
Associate Director ReactCX, United Kingdom
Past President MSPA EA
Nigel Cover
Governor MSPA EA
Past President MSPA EA
Past Chair MSPA Global Board
Founder Cover Consulting
Luis Duarte
Founder MORE Results, Portugal
President MSPA EA
Václav Šojdel
Vice President MSPA EA
Country Manager at Market Vision, Czech Republic
Read more
Cristiani Oliveira
Past President MSPA EA & advisor to the board
Read more
Nikky Alkemade
Executive Director MSPA EA
Read more
Thanasis Papapostolou
Board Director MSPA EA
Founder, AIP Consulting
(Click in the timings to link to the full session detail)
Tuesday November 1st, 2022
19:00 - 20:30 hrs
Informal Dinner (Optional)
Wednesday November 2nd, 2022
09.30 - 10.00 hrs
Welcome and Introductions
10.00 - 10.45 hrs
Part 1A - A clear VISION to grow your business in changing economies!
Luis Duarte (President MSPA EA)
Luis will explore whether we are all focused and committed - Do we really want to grow your businesses? We are going to talk about the impacts on such decisions in our lives. We will cover and discuss is "How to get ready to grow" so you accelerate your business GROWTH in the most appropriate and successful direction. Luis will use an example from the “Leading Hotels of the World” accreditation programme and how this develops brands through effective and high-quality Mystery Shopping activities.
10:45 - 11:30 hrs
Part 1B - A clear VISION to grow your business in changing economies!
Vaclav Šojdel (Vice President MSPA EA)
Vaclav will take this theme further and explain how you can adjust your proposition and react to changing economic cycles including the changes caused by the pandemic. At different stages of the economic cycle, Mystery Shopping is used differently, let´s find ways how to be agile enough and react accordingly. We will explore...
- Diversification of your Mystery Shopping Portfolio based market changes.
- Balanced Scorecards and Mystery Shopping, how they come together.
- Case study: Employee Experience in a period of low unemployment
11.30 - 11.45 hrs
Coffee/tea break
11.45 - 13.00 hrs
INTERACTIVE session - Open Dialogue I
Hosted by Stefaan Vandroogenbroeck (Past President MSPA EA / Chair Global Board)
Open discussion facilitated by Stefaan. The future of Mystery Shopping, evaluating relevance and clarity of purpose and vision, considering answers to the following.
- Developing your business strategy
- Your vision for Mystery Shopping
- Developing a mission for your business
13.00 - 14.00 hrs
Lunch
14.00 - 15.30 hrs
Part 2 - Develop your PROPOSITION - Why buy Mystery Shopping from your company today!
Nigel Cover (Governor MSPA EA) and Jill Spencer (Past President MSPA EA)
Nigel and Jill will run an interactive workshop to explore a collective understanding of how you develop your proposition and messaging to ensure your potential customers why Mystery Shopping from you at the earliest opportunity.
Jill will show by example how you create compelling ROI (Return On Investment) examples and how these can accelerate your sales and client loyalty.
- We will explore the following:
- Why buy Mystery Shopping
- Why buy Mystery Shopping from a MSPA company
- Why buy Mystery Shopping from YOUR company
- Why buy Mystery Shopping NOW
15.30 - 15.45 hrs
Coffee/tea break
15.45 - 17.00 hrs
INTERACTIVE session - Open Dialogue II
Hosted by Stefaan Vandroogenbroeck (Past President MSPA EA / Chair Global Board)
Open discussion facilitated by Stefaan. Developing sales and marketing messages in your business, to make the most of the morning sessions
- Developing “Why buys...”
- Explaining the value and return
- Selling to the right people
19.00 - 21.30 hrs
Informal Dinner (Optional)
Thursday November 3rd, 2022
09:30 - 11:00 hrs
Part 3 - Developing PEOPLE Navigating Uncertainty
Thanasis Papapostolou (MSPA EA Board) and Cristiani Oliveira (Past President MSPA EA)
In a world of increasing complexity, accelerated change, and systemic shocks, business owners and employees need something to help them find their footing and move forward, despite the challenges we face. With all the challenges in our world managing ourselves and those around us will define our success!
- Learn how to maintain inner calm and confidence when faced with challenging circumstances
- Develop lifelong strategies for self-compassion and acceptance
- Ways to improve your ability to adapt to change, uncertainty, and ambiguity
11:00 - 11:15 hrs
Coffee/tea break
11:30 - 12:45 hrs
INTERACTIVE session - Open Dialogue III
Hosted by Stefaan Vandroogenbroeck (Past President MSPA EA / Chair Global Board)
Stefaan will be joined by Andy & Istvan in order that they can share their experience and in bringing VISION, PROPOSITION and PEOPLE together to drive a successful business.
After this Masterclass you will return to your business with many ideas you can immediately implement in your day-to-day work and share with your colleagues.
12:45 - 13:00 hrs
Closing Remarks
13:00 - 14:00 hrs
Lunch and depart
This is a not to be missed event, planned in Nice, France at the NH Hotel.
How To Register
- Prices are 395 Euros for the first attendee from a company and 375 Euros from the second.
The registration fee includes a 1, 5 full days of interactive sessions, refreshment breaks and lunch on Wednesday November 2nd and Thursday November 3rd. Transportation and accommodation are not covered. We recommended delegates book flexible transportation tickets and accommodation can be booked with flexible cancellation terms directly at the hotels website.
- A pre-dinner is organized for trainers and participants on Tuesday November 1st for those who arrive early and a informal dinner on Wednesday November 2nd for those who like to join, for Euro 65,- including a set three course menu, 2 drinks and coffee/tea at the NH Nice Hotel.
An invoice, including an online payment possibility to pay by credit card, will be sent to you by email after receipt of your registration and when the Masterclass are officially confirmed by MSPA Europe/Africa - latest end of September 2022. Subject to a minimum number of participants needed and of course to pandemic conditions.
Bookings & Cancellation policy:
- The Masterclass Fee includes all schedules sessions, materials, scheduled coffee/refreshments breaks and lunch on Wednesday November 2nd and Thursday November 3rd, 2022.
- The fee excludes VAT, and any dinner, hotel & travel costs (such as accommodation).
- Cancellation is only possible in writing and send to info@mspa-ea.org. If cancelling latest September 19th, 2022 no costs are charged; as of September 20th, 2022 a Euro 150 will be charged per cancellation for administrative purpose. If cancelling on or later than October 24th, 2022 the full registration fee will be charged. .
- You may always let another colleague take your place at no extra charge or cancellation fee.
- In cases of force majeure (for example war, public unrest, close to civil war, strikes, epidemics, natural disasters) MSPA holds the right to cancel the Masterclass in full or reschedule to another date. MSPA will do there utmost to refund the registration fee in full or partly to the delegates, reduced with the cancellation costs received by third parties. Damages and costs third parties, resulting from the action of force majeure circumstances will not be compensated to delegates (like flight tickets, hotel costs, etc).
- An invoice is send by MSPA Europe/Africa for the Masterclass fee. The invoice needs to be settled within 2 weeks after receiving the invoice.
- When the Masterclass is confirmed all delegates receive an official confirmation. At the time the Masterclass will be confirmed all delegates receive information on the hotels near to the Masterclass location to reserve a hotel room if required. Please do not reserve an hotel room before MSPA confirms the Masterclass to you to prevent any cancellation difficulties, however the hotel do offer very flexible cancellation criterias at this time.
- MSPA Europe/Africa holds the right to cancel the Masterclass if the minimum number of delegates is not reached - 15 persons.
The Masterclass will be organised at the
NH Hotel Nice, France.
Hotel reservations
Be advised that if your require hotel reservations you need to arrange this directly to the NH Hotel Nice or another hotel, it’s NOT included in your registration fee.
To reserve your hotel room at the NH Hotel Nice please visit - https://www.nh-hotels.com/hotel/nh-nice
Location
NH Hotel Nice
2-4, Parvis de l´Europe
06300 Nice
France
It is an easy to reach hotel in Nice, anout a 10 minute taxi drive form the Aéroport Nice Côte d'Azur (NCE). Please visit the NH Hotel Nice website for further directions!
Their are several hotels in the area if you like to stay at a different place or....combine the event with a short stay in the city Nice!
